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  1. FTC Giving Native Advertising a Closer Look

    All advertisers will want to keep a close eye on this to see how it could affect the entire industry, especially in regards to paid advertisements, paid placement, and advertorials. Earlier this year, the FTC updated their established guidelines...

  2. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  3. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Everything from ad copy intentions, trademarked usage, and site placement was clarified in the hearing. The hearing was largely focused on the intention of users and the ability to identify paid sponsorship listings versus organic search results.

  4. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  5. SearchDay | Social Media Madness -- The Final Four

    The ad network offers semantic placement of online display ads across 3,000 content categories.iSense relies on patented technology which is based on 11 years of research by linguist and professor, David Crystal.ad pepper .

  6. It's “Horses for Courses” at SES London 2009

    Search Advertising 101: Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Ads in a Quality Score World: More and more, ranking well in paid...

  7. Does A Close By Any Other Name Sell As Sweet?

    Will there come a day soon when the investors at Google ask that they increase the PPC (define) placement in the Google search results? Apparently, investors expect Google to be able to push more clicks on their paid links as opposed to the organic...

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Yahoo to Allow Publishers to Improve its Search...