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  1. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Product listing ads hit the scene late in Q4 of last year, generating...

  2. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    We know many of you have been discussing what this means, as currently Google Product Listings have been unpaid and have driven traffic to many Etsy shops. The transition actually kicked off in July, allowing merchants to start setting up PLAs...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords: Paid Google ad program, which is managed through the AdWords login, and appear above organic listings on Google search. Google Product Search is evolving from a combination of AdWords, PLAs and free organic listings to Google Shopping.

  4. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. As long as there are organic listings, there will be SEO. It changed dramatically again five years ago, when...