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  1. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Marketers will get more out of PLA programs if...

  2. Trademark Law - What Search Marketers Should Know, Part 1

    Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. Ask Sponsored Listings Trademark Policy

  3. Overture Becomes Yahoo Search Marketing & Comparing Listing Products At Yahoo To Google

    Yahoo Bolsters Local Search Business Listings and Yahoo Offers Free Business Web Sites from SearchDay explains more. Local Listings: Both Yahoo and Google may find your local listings naturally and show you for free.