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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Low quality paid directory listings Be selective with directory listings and choose ones with a good reputation. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals.

  2. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. As long as search engines are part of content...

  3. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Even though Google has never officially said that it tracks CTR in organic search listings, experienced SEOs know that does seem to be a correlation. Google have never liked talking about how to improve rankings per se, so will instead push the...

  4. Trademark Law - What Search Marketers Should Know, Part 1

    Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. Ask Sponsored Listings Trademark Policy