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  1. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google.

  3. Nomenclature: The Industry Case For and Against SEO

    SEO has a reputation management problem, and inbound vs outbound is too limiting when SEOs utilize methods from both schools of thought," Drysdale said. Is the future of SEO "visibility management"? As long as there are organic listings, there will...

  4. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    The hearing was largely focused on the intention of users and the ability to identify paid sponsorship listings versus organic search results. The case itself was two companies vying for top rankings on automation and management software.

  5. Keyword Phrase Value: Click-Throughs vs. Conversions

    Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.

  6. Search Week in Review for Oct. 30, 2010

    Google has promoted Susan Wojcicki from vice president of product management to senior vice president. Organic Search Listings That Drive Clicks by John Greer Canada's Yellow Pages Group Buys Trio Of Digital Ad Firms - paidContent

  7. Why You Should Combine Your PPC & SEO Strategies

    Advertisers can develop a search strategy that effectively coordinates paid and organic listings. The conference offers 70+ sessions on topics including PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate...