SEO News

Paid Search Ads Campaigns Marketing Successful

RSS
  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. You can get the phone to ring when you're actively paying for ads, but as soon as you...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Previously I wrote about what that meant for Twitter Ads.

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. Now that you have identified which campaigns to work on and...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, along with your Baidu and other search campaigns should certainly give you the exposure you are looking for in China. There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many...

  6. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...