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Paid Search Ads Campaigns Marketing Jupiter Research

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  1. Online Ads & Search: Looking Back, Looking Forward

    The longer article also details eight "things to pay attention to" that Jupiter Research believes will be crucial for successful search marketing campaigns in 2005. The longer article also details eight "things to pay attention to" that...

  2. State of the Search Marketing Industry 2004

    Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.

  3. Search Engine Marketing and Branding Challenges

    Jupiter: Online Ad Market to Reach $16.1B. Positioning campaigns position a brand in a market, change consumer perceptions of a brand, or to create an emotional response. Awareness campaigns work to communicate knowledge of a brand.