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  1. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook Ads campaign, you need to be using...

  2. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    You can edit your keywords, negatives, text ads, adgroups and campaigns exactly the same way you would in AdWords Editor. The vision originally was to provide one login to all the engines, along with all the tools needed to launch and manage client...

  3. Integration in a Decentralized World

    Next, list your media that is episodic or campaign flight-driven (e.g.paid search, display ads, TV) into the appropriate months when these campaigns are live. Again, alongside the calendar, list the key marketing messages that the campaigns focus on.

  4. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Media Spend on Search, Verticals, Continues to...