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  1. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  2. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Search and contextual ad writing (when not working in ads UI) Wicked fast image optimizations, great for everything from Facebook Ads to blog posts Killer images are essential to effective Facebook ads, so go ahead and crank up that saturation...

  3. The 2 Principles of Effective Performance Advertising

    Here, there are opportunities for contextual targeting, search term targeting, and even behavioral targeting. The key to search ads actually working, however, is that when users see them, they're at a point in their task flow when clicking on an ad...

  4. SearchDay | Keywords and Site Architecture

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. ABCSearch Acquires and Rebrands as Advertise.com Posted by Nathania Johnson Apr 24, 2009...

  5. ABCSearch Acquires and Rebrands as Advertise.com

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. Privately-held paid search company ABCSearch, Internext Media Corp.company, has acquired...