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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free...

  2. SEO vs. SEM Timelines: A Medical Analogy

    You can get the phone to ring when you're actively paying for ads, but as soon as you stop paying, your phone stops ringing. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  3. What is SEM? Depends on Who You Ask

    However, SEM posts, training, and ads are frequently related to paid search. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo gallery, for instance. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook...

  5. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Chase.com: Ranked 16th in mobile ads with 7.5 million impressions; stays at 119th with 13.5 million impressions in desktop/tablet. The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...