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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  2. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Paid Search Ads Google is the big daddy of paid search ads. For those who might not know what those little...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  4. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Remarketing Lists for Search Ads (RLSA): Google...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event...

  7. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free...

  8. SEO vs. SEM Timelines: A Medical Analogy

    You can get the phone to ring when you're actively paying for ads, but as soon as you stop paying, your phone stops ringing. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.