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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. Also, if you have any proprietary data from any paid search campaigns, layer that in as well.

  2. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    You may remember the 2011 debacle when Google paid $500 million to avoid criminal prosecution by the Department of Justice for profiting from ads by Canadian pharmacies illegally selling prescription and non-prescription drugs.

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...

  4. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...