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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  2. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Paid Search Ads Google is the big daddy of paid search ads. For those who might not know what those little...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ads under review or disapproved Ads with low click-through rates (CTRs) These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. As evident from the presentation, paid search is ever-changing and...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  5. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  6. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Search for #yoga on Instagram and you'll be bombarded with more than 5...

  7. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers...