Vertical & Specialty Search New Yahoo Feature Reports Number of Discarded ClicksYahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those clicks.
Vertical & Specialty Search DoubleClick to Power Vertical Ad Networks, ClickZ News Media Spend on Search, Verticals, Continues to GrowSearch made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish...
Vertical & Specialty Search Google to Offer AdSense Video UnitsGoogle today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites. Google Tightens Restrictions on AdWords Display URLsBeginning...
Vertical & Specialty Search Marchex to Distribute Ads from Superpages AdvertisersAdvertisers who buy placements on Idearc's Superpages.com local search site will now be able to get the added distribution over Marchex's network of more than 200,000...
Vertical & Specialty Search SEW Experts: Searching for a Better Local Ad ModelThe epic battle fought by "online pure-plays" and "brick and mortar" companies moves to a new frontier: local search. Yahoo To Provide Paid Search For WebMD...
Vertical & Specialty Search Yahoo Adds New Features To PanamaTwenty ads per ad group and the ability to view performance numbers, as well as edit, copy, delete and create new ads, tightens the user experience.
Vertical & Specialty Search Vertical & Specialty Search ============================= Search Ad Sellers Should Help CTRs MoreWhere are Google, Yahoo, MSN, Ask and others when you really need them? Even More Local Search PatentsLocal.com has won...
Vertical & Specialty Search Yahoo Advertising Numbers Under Attack, According to BloombergNot only is Yahoo being beleaguered by Google, but the social networking sites are cutting into their display ad revenue, according to a Bloomberg report.
Vertical & Specialty Search Ask.com Asks a Ninja for Ad HelpAsk.com has turned to popular video blog Ask A Ninja for a live-read video campaign. There may be different strokes for different folks, but there’s only one sure way to measure success...
Vertical & Specialty Search Vertical & Specialty Search ============================= Indeed Testing Pay-per-Action Ad ModelJob search engine Indeed.com has been testing a pay-per-action (PPA) advertising model, which for recruiters means a pay-per...
Vertical & Specialty Search IDC Predicts Beginning of End for Search DominanceAccording to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market, to be overtaken by video and rich media ads by 2011.
Vertical & Specialty Search Vertical & Specialty Search ============================= Yahoo and Newspaper Consortium Expand Ad PartnershipYahoo and 12 leading U.S.newspaper companies struck an agreement to use Yahoo as their paid search partner...
Vertical & Specialty Search Vertical & Specialty Search ============================= Yahoo to Require Short Descriptions Beginning in May, Yahoo will require advertisers to provide a short, 70-character description for all ad descriptions, while...
Rotating Day: Vertical Search -- Each week, we'll cover a different specialty within search, including Multimedia, B2B, Travel, Local while comScore shows 28.1%, a 0.6-point year-to-year gain.Microsoft comes in third, with 9.6% share, down 1.1...
Vertical & Specialty Search ============================= Vertical & Specialty Search Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from...
Vertical & Specialty Search Vertical & Specialty Search ============================= Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from...
Vertical & Specialty Search ============================= Vertical & Specialty Search Search Biz Lends A HandIn the analytics area, the big search and portal businesses are lending a hand to the display ad marketplace.
Vertical & Specialty Search ============================= Vertical & Specialty Search A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama. New Search Ad Management Tools LaunchedNew...
Vertical & Specialty Search Vertical & Specialty Search ============================= But in general, based on the number of headlines I've included below in the vertical & specialty section, I should no longer be surprised at the growth within...
Vertical & Specialty Search Yahoo Outlines Keys to PPC Success: Test, Test, TestMichael Egan, senior director of content solutions, gives a run-down of the ad testing features available in Panama, and suggests that ad testing is a "must do.
