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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In it, they presented an interesting case study showing how they integrated paid campaigns and organic search. Using a paid campaign for non-branded keywords, they watched click-through rates, bounce rates and conversions to optimize their copy and...