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Paid Search Ad Spending

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. In the case of my friend shopping for a Mercedes SUV, his click on...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. When it came to how much budget PLAs were afforded versus...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: In looking at the first recommended ad group opportunity, Google estimated that this new ad group would provide an additional 1,000 impressions, 18 clicks...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and...

  6. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  7. The Search Agency Launches Local Search Campaign Management Platform

    Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...