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Paid Search Ad Match Types

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  1. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. They don't tell you what happens after the ad click. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or sponsored...

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Paid text links using exact match anchor text. Google’s most recent Penguin update has caused a...

  5. Top 5 Mistakes People Make Buying Paid Search Software

    Text ad testing, account monitoring and alerting, splitting out ad groups – there are a host of tedious tasks that you’re probably overpaying your team to do. Splitting out ad groups all of the time? I’ve probably talked to hundreds of companies...

  6. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Negatives for Other Ad Types Ad Group – Within a specific campaign, some ad groups may take precedence over others for a given query or require a more granular level of exclusion. At the highest level, you can exclude people from either campaigns...