SEO News

Paid Search Ad Marketing

RSS
  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  4. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. They don't tell you what happens after the ad click.

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers.