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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ad Creative and effectiveness. Continuity between the keyword searched and the ad, also the ad to the landing page. We can look at the 1,608 ads and sort by the Ad Effectiveness Index (AEI). The March deadline to sign up for health care is here...

  3. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. They don't tell you what happens after the ad click.

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers.

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the reporting example above, we can see in #4 that two transactions were made by directly going to the website, but they initially clicked on a paid search ad that led them to that end. Google Analytics will give credit to conversions and...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Understanding the important role of video in the beauty industry is a...