He says that Marin Software should decide whether it wants to be more like Kenshoo or DoubleClick Search V3 (DS3). Marin Software registered for an initial public offering last week. Marin offers workflow, tools, analytics, and optimization in what...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is...
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices will account for 25 percent of all paid search clicks on Google by December this year.
Increased adoption and higher ad engagement on smart phones and tablets is resulting in a greater share of paid search clicks coming from mobile devices,” Marin Software reported. Marin Software: Paid Search Advertisers Jump Onboard iPad and Tablet...
Smart mobile devices are expected to account for 25 percent of all paid search ad clicks in Google’s substantial network by the end of this year, according to Marin Software. Mobile Use, Paid Search Spend, Ad Clicks All on the Rise
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
Marin Software also recently predicted that smart mobile devices will account for a full 25 percent of paid search clicks on Google by the end of 2012. Adobe’s report has U.S.marketers increasing their mobile ad spend to 8 percent of all search...
The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the growth of paid search clicks via mobile devices, said Matt Lawson, Marin Software’s Vice President of Marketing.
There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.
Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over Q3, to 10 percent of all paid search ad clicks. Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how...
Marin Software and BoostCTR have just announced a partnership that brings crowdsourced ad creative optimization into the Marin platform. Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization...
Updates to the Google ad algorithm may be part of the cause for an increased CTR, but Marin Software's data also suggests that "search marketers took steps to improve efficiency," especially when it comes to exact match and phrase match bidding.
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in "personalized" retargeting. It's not an exclusive partnership, but it will...
Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance. Here are three findings from Marin Software's research that every search marketer should know about the...
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. Yahoo Rolls Out Site Retargeting, Renames Ad Network - ClickZ
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid...
Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition. If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced.
Marin Software DoubleClick Ad Planner Ad Planner/ Placement Tool In "Making the Leap: The Paid Search Marketing Toolbox," I introduced a high level view of PPC tools that I call the Paid Search Technology Landscape.
