SEO News

Paid Search Ad Keyword Match

  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen recently, we can...

  2. 26 Free Must-Have Tools for PPC Success

    Use this easy-to-use tool to quickly create keyword sets in all match types. I love this Excel plugin for keyword research. Google Suggest is a fun and enlightening way to do keyword research. Use Uber Suggest for keyword research.

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match. Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be...