He says that Marin Software should decide whether it wants to be more like Kenshoo or DoubleClick Search V3 (DS3). Marin Software registered for an initial public offering last week. Marin offers workflow, tools, analytics, and optimization in what...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.
Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over Q3, to 10 percent of all paid search ad clicks. Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how...
Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in our ad campaigns.
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in "personalized" retargeting. It's not an exclusive partnership, but it will...
Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance. Here are three findings from Marin Software's research that every search marketer should know about the...
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid...
Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition. If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced.
Marin Software The right tool to improve your profit depends on how mature your paid search campaigns are. The right tool to improve your profit depends on how mature your paid search campaigns are. Campaign management to improve existing campaigns.
Marin Software has dozens of customers already using Marin Search Marketer to manage Facebook Ads, including Macy's, Red Bricks Media, Trouve, and Razorfish. Marin Software today announced advanced applications for Facebook Advertising at SES San...
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...
Marin Software Make sure your clients know about your absence, that someone is available to execute simple tasks on your behalf (like pausing runaway campaigns or ad groups), that your budgets are in line with reality, and that you have e-mail...
The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Content search response rates will be very different, and you should avoid the temptation to simply migrate...
