As a result of the increase in reach, most marketers who had been treating adCenter as an afterthought -- or ignoring it altogether -- have placed greater emphasis on ensuring their PPC campaigns are in good order on this platform.
Search Is No Longer an Afterthought for Brands Anna Maria Virzi of The ClickZ Network, reports, “Unlike eight years ago, paid search campaigns are no longer a hard sell. Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San...
A Plea to Stop Treating SEO as an Afterthought - When should you think about search engine optimization? Instead, the biggest concern seemed to be about the availability of search marketers, particularly from companies who manage SEO In-House, who...
Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Search behavior related to ad campaigns.
Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Because search results are so easily measurable, Roth encouraged...
Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Because search results are so easily measurable, Roth encouraged marketers to use search to vet...
A graphical look at how category links for the Yahoo Directory used to reign supreme but now are an afterthought. Using Paid Search Engine Advertising for Better SEO Campaigns ClickZ, July 19, 2004 http://www.clickz.com/experts/search/results...
