SEO News

Paid Search Ad Branded Terms

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  1. How to Dominate the Entire First Page of Google

    While this ad type rarely shows in the SERPs for brand terms today, it's extremely likely that it will in the near future. While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to...

  2. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bing Ads and You: Search Terms Report Coming Soon – Bing Ads BlogStay tuned… Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your products. Google Shopping's ad program Product Listing Ads gives online merchants a lot of control in managing product...

  5. Guidelines for Running a Successful Competitor Brand Name Campaign

    Low Cost: Competitor brand terms often present a great opportunity because there is less overall competition on search engine results pages (SERPs). As mentioned above, by not being too aggressive, and only bidding on extended brand terms, you may...

  6. How to Decipher Your Competitors Digital Marketing Strategy

    Does your competitor bid on their branded terms? You’ll easily be able to tell what ad networks are being used and which optimization tools are being used as well. Many paid search management tools carry information within URL parameters just as a...