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  1. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    In addition, he learns more from his YouTube and Google ad reps in terms of structure, well-designed content, and timing. When TRX recently introduced a new product – the TRX Rip Trainer – Packowski mounted a YouTube TrueView in-search and in...

  2. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.