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  1. The 16 SEM Managers You’ll Meet During Your Career

    The Disciple has a great relationship with their Google reps. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an...

  2. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    In addition, he learns more from his YouTube and Google ad reps in terms of structure, well-designed content, and timing. When TRX recently introduced a new product – the TRX Rip Trainer – Packowski mounted a YouTube TrueView in-search and in...

  3. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.

  4. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. With a reduction in channel conflicts and additional...