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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development View this at the campaign level down to the ad group and keyword level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put...

  2. 5 Tips to Get Your Product Feed Ready for the Holidays

    For the next few years, just about the sexiest thing you could do with feeds was Yahoo SSP (paid inclusion) program – and we all felt a little dirty about that one. This dwarfs all other online ad channels with the exception of Google's own keyword...

  3. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...

  4. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords: Paid Google ad program, which is managed through the AdWords login, and appear above organic listings on Google search. Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads...

  5. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    This incredibly streamlined open-source program loads in an estimated 0.024 seconds, and most handy image editing commands are mere keystrokes away. While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free...