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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. For all their creative and advertising investments, major brands have...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY growth on those ad placements. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click...

  5. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap” – a display ad for a manufacturer appearing on a retailer’s website.

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. This prompted doomsday reports and headlines such as CNET’s, Ad executive bashes Facebook advertising.

  7. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.