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Paid Search Ad Advertising Foe

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  1. Click Fraud 101

    Those of you who run PPC campaigns should arm yourself against this potential foe. This could happen when someone places content ads on their own site and then clicks on them to get the affiliate revenue, or when a competitor purposely clicks on...

  2. Search Engine Ad Reps: Friend or Foe?

    Panelists during the "Ad Reps, Friend or Foe" session showed their frustration as they related their search engine representative stories. Search engines employ advertising representatives to help search marketers, but sometimes relations between...

  3. Local Search Growing, but Small Biz Advertisers Cautious

    On the Web, anonymity is a friend -- and a foe. Limited ad inventory and competition between national and small business advertisers for that inventory It's also important to point out that many small businesses are currently users of paid search...