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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start. Ad Creative and effectiveness. Continuity between the keyword searched and the ad, also the ad to the landing page.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the reporting example above, we can see in #4 that two transactions were made by directly going to the website, but they initially clicked on a paid search ad that led them to that end. Google Analytics will give credit to conversions and...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Non-branded beauty tutorial content shows significant YouTube search...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Twitter also offers ways to target app installs via its App Card (not currently a paid ad format). The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    For example, "Full House commercial" might be a keyword search for the Okinos Yogurt ad, but doesn't mention the name directly. Help consumers remember your ad by popping up in search results even if your brand isn't included in the search.

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. When it came to how much budget PLAs were afforded versus...

  9. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in the shopping cart to test the...