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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start. Ad Creative and effectiveness. Continuity between the keyword searched and the ad, also the ad to the landing page.

  3. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. They don't tell you what happens after the ad click. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers.

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the reporting example above, we can see in #4 that two transactions were made by directly going to the website, but they initially clicked on a paid search ad that led them to that end. Google Analytics will give credit to conversions and...