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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Here are the top 10 brands and retailers by ad spend: Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. Retailers aren't far behind in their ad spend. In the battle for luxury shoppers, top retailers in...

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Marin estimates retailers will allocate one-third of their entire...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. The Facebook Exchange (FBX): Retarget select audiences...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Your search ad appears and a user clicks on it

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content for sale through its subscription service, rather than an ad-based one, which is how YouTube...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between PLAs and Shopping Campaigns, and...