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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. For those who might not know what those little "ad" symbols indicate on your search results, these are ads...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. No longer do you have to show the same ad to a customer who comes back...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Ad Filters Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Here are the top 10 brands and retailers by ad spend: Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. Retailers aren't far behind in their ad spend. In the battle for luxury shoppers, top retailers in...