Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. Has search lost its luster?
These leaders will be paid to find and curate the best of the best content from multiple sources. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Did you purchase links from a paid blog network? Once that work is done, you'll then have to file a reconsideration request to get your penalty removed and return to Google's search results. Google wants to see evidence that you have learned your...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. On the web analytics side the web measurement model is really...
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. It’s not that PLAs inherently steal from paid search.
By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will reach nearly $4.5 billion that year. Publishers could quickly post the ads and get paid...
Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world...
Compare to paid search to understand how it is similar or dissimilar. Dig into paid search settings by reviewing past mobile CPCs and adjusting enhanced campaign percentage to similar. Impressions: Mobile/tablet search impressions ranged from 7 to...
How do we, as search marketing professionals, defeat the legacy of spam? By the time you returned, a ton of links had increased your client's search rankings. Isn't intended to solely increase search rankings.
Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media.
Click fraud was once a very large problem in paid search. Click fraud still occurs in paid search, and at some level always will. The argument of digital fraud in the advertising space is nothing new to search marketers.
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the search engine results pages. You’ve segmented the search campaigns, why not the funnels?
Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. This complaint adds to Microsoft's regulatory attacks on Google...
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Basic search engine optimization (SEO) is fundamental.
Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines...
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. For some more tips on how to get picked, be sure to read some fantastic advice...
