A public relations strategy is a big part of successful search campaigns. You can also use tools like LinkedIn and search for "editorial" or "columnist" within the publication's list of employees. If you need a refresher or an overview on this...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. The most obvious of these integration points is between paid and...
But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky...
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," he wrote. We're excited about the prospect of enhancing Google...
Maker's Mark also took their social message through to paid search and their sentiment switched from negative to positive. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. I don't think egobait is impossible in any vertical, however it may require in depth research...
On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. You may remember the 2011 debacle when Google paid $500 million to avoid criminal prosecution by the Department of...
For this example, we are analyzing paid search traffic. We narrowed our focus on to paid search traffic and the report now looks like this: I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think.
A Glimpse of the Future of Predictive Search At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on...
In seven days before the opening, if a film has more search queries and more paid clicks than a similar film, it is expected to bring in more revenue. Searches on Google tell us that moviegoers are actively engaged in search and use the results to...
Paid text links using exact match anchor text. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search? Relying on any one tactic or factor within search engines is fine in the short term, but...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display marketing folks or their internal non-PPC...
For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc. One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Paid Search While it seems obvious to buy your brand terms in paid search...
For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. As natural links became more valuable and paid links were devalued or penalized, Google changed their...
Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...
You may be doing everything correct in multilingual search – from translating your content properly to localizing your keywords and putting proper canonical tags on the pages – and still find out that you can’t seem to sell anything online in...
Paid text links using exact match anchor text. Both saw massive search visibility drops (though it's not clear whether they have taken an equivalent traffic hit). It's now been one week since Google Penguin 2.0 went live.
