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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Read this helpful article in the DoubleClick Search...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Before the World Cup, Adidas geared up and started planning and it paid off well, with...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Contributors may be paid per article or by the word, and "may even be eligible for bonuses based on the traffic to their pages. Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    This post won't touch upon paid syndication networks; you can read about them here. The link was a quality link, directing the audience to read more advanced content on the topic. However, if you are considering syndication for an established blog...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may have read about the introduction of attribution modeling into AdWords. Because AdWords attribution models only include paid search touchpoints, there's a part of me that says: nothing. I'm going to tell you why you should be excited, and...