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  1. Last-Minute SEO - Here Come the Holidays!

    Organic and Non-Paid (or Low-Investment, Not "Paid") Models Well, that depends on when you read this, but let’s say it is just after Labor Day and your target is the Christmas holiday season. Paid Paid has been typically any method other than...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that will encourage them to visit the site. If you can create outstanding content, people are more likely...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    While all paid-for magazines are equal, some are certainly more equal than others. Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Read this helpful article in the DoubleClick Search...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Before the World Cup, Adidas geared up and started planning and it paid off well, with...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    This post won't touch upon paid syndication networks; you can read about them here. The link was a quality link, directing the audience to read more advanced content on the topic. However, if you are considering syndication for an established blog...