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  1. FTC Giving Native Advertising a Closer Look

    All advertisers will want to keep a close eye on this to see how it could affect the entire industry, especially in regards to paid advertisements, paid placement, and advertorials. Earlier this year, the FTC updated their established guidelines...

  2. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  3. Conference Agenda Posted for SES London 2011

    Introduction to Paid Search -- Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn how to achieve top ranking or placement by utilizing...

  4. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    That can mean highly-qualified traffic at a price less than obtained through paid placement programs. The description in the 2004 conference guide reads, "Why pay to be included in a search engine's listings without a guarantee of ranking well for...

  5. It's “Horses for Courses” at SES London 2009

    Search Advertising 101: Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Ads in a Quality Score World: More and more, ranking well in paid...

  6. What are Good Links, Anymore?

    And, the more you further your brand through social media, press releases, paid search, directory placement, etc.the more recognition you should -- "naturally" -- get from the search engines. I recommend Yahoo Directory listings, Business.com...

  7. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Yahoo to Allow Publishers to Improve its Search...

  8. Waiting for Google to Exhale

    In summary, the new formula for determining top placement may require advertisers to push the envelope of what they consider an acceptable maximum cost-per-click. Two big issues arose from SES San Jose last week, as it seems Google has once again...

  9. SEMDirector Offers Accountability to Enterprise SEMs

    Clients can use the "shelf space" technology to compare their placement in search results against competitors. The Marketing Automation Platform combines automation tools for paid and organic search, as well as customized measurement of ROI, and...

  10. Search Engine Results Chart

    Paid: the main results come from paid placement listings. PA WebSearch Top 15 Search Engines & Directories Charts Offers two graphical charts in PDF format showing editorial relationships and paid listings partnerships.