The level of disclosure surrounding paid placement ads varies by search engine. Then in June 2002, the US Federal Trade Commission issued guidelines about how search engines should disclosure paid content, as explained more in the FTC Recommends...
If Sullivan takes a special interest in the health of the search advertising market, he'd like to know more specifically about the revenue from just those ads—yet much of the reported information combines contextual ad revenue with search...
Even back then, the idea of populating content-less domains with paid links had iffy issues, in particular whether better paid link disclosure was needed. As an advertiser, you can decide contextual placement is not for you and opt-out entirely, or...
Transcripts from Conference on Search Ad Disclosure Now Available - In June, Danny blogged about a panel he was on at: Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble, a conference sponsored by...
He is to oversee issues on how Ask Jeeves toolbars and software deal with online privacy, disclosure, and downloadable software practices. Yahoo Testing Behavior Targeting Of Ads - Spotted via InsideGoogle, Yahoo Tests Behavior-Based Content Ads...
Two of three meta search engines examined have improved disclosure Also see Search Engine Disclosure: Better, but Still Wanting for our coverage of the last survey by Consumer Reports' WebWatch, with plenty of further links to material about FTC...
But Google says its history of user disclosure on what the toolbar does is better, and I largely agree. I'd strongly encourage reading it, because there are plenty of direct comparisons between what happened then and what's happening now.eZula's...
Search Ads: Disclosure Buying Your Way In: Search Engine Advertising Chart is a guide to how major search engines integrate paid placement and paid inclusion listings into their results. The How Search Engines Work area available to Search Engine...
Search Engine Disclosure: Better, but Still Wanting SearchDay, November 23, 2004 Rating Search Engine Disclosure Practices SearchDay, November 24, 2004 Stop the voluntary filtering and add some disclosure!
Search Engine Disclosure: Better, but Still Wanting SearchDay, November 23, 2004 Rating Search Engine Disclosure Practices SearchDay, November 24, 2004 Google would be doing themselves a favor in offering better documentation and disclosure about...
In yesterday's Search Engine Disclosure: Better, but Still Wanting, I wrote about a new report by Consumer WebWatch, which evaluated the current paid placement and paid inclusion disclosure practices major search engines.
Bottom line: While Google meets FTC disclosure guidelines for its paid placement listings, it does not exceed them as do most of the other search engines surveyed. Bottom line: AOL Search exceeds FTC guidelines for paid placement disclosure.
The report also takes a swipe at Google, which wasn't named in the original Commercial Alert complaint, for not providing the same degree of disclosure as other engines, such as those that use Google's AdWords as their own paid placement listings.
The bottom line in terms of paid placement is that all fifteen did better and are doing relatively well on paid placement, but none of the search engines were even close to being satisfactory on paid inclusion disclosure," said Beau Brendler...
The 82 page report, In Search of Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results (PDF file) notes, "Many of the Web's top search engines have made improvements in disclosure and transparency...
But without disclosure, it's nearly impossible for the typical search consumer to distinguish paid inclusion ads from free listings -- and some will want to do this. Going Beyond FTC Paid Inclusion Disclosure Guidelines SearchDay, June 17, 2004...
NOTE: SEARCH AD DISCLOSURE ITEMS FROM SEPTEMBER 2004 ONWARD ARE LISTED IN THE SEARCH ADS: DISCLOSURE CATEGORY OF SEARCH TOPICS IN SEARCH ENGINE WATCH. PC World had someone anonymously approach the major search engines about paying for placement and...
I also urged that if Yahoo is going to embark on a new chapter in paid inclusion, it get off on the right foot by providing some type of simple disclosure of such links. Marchex also owns search engine marketing firm TrafficLeader, which resells...
Disclosure of paid inclusion comes up as an issue during a panel with search engine executives at last month's Ad:Tech conference. Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid...
Going Beyond FTC Paid Inclusion Disclosure Guidelines SearchDay, June 17, 2004 http://searchenginewatch.com/_subscribers/articles/article.php/3369631 In the UK, large ISPs have often provided paid listing heavy or all paid listing results to those...
