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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark...

  2. FTC Giving Native Advertising a Closer Look

    All advertisers will want to keep a close eye on this to see how it could affect the entire industry, especially in regards to paid advertisements, paid placement, and advertorials. Earlier this year, the FTC updated their established guidelines...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Keyword Placement - Exact Match, Listed First Search engines and consumers get a very clear sign what this result will return. Search engines read terms exactly as they are written, this means singular and plural are considered different terms and...

  4. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement. In addition, Google and other search engines are media enterprises, just as...

  5. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...