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  1. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  2. Rip Van Winkle: "Things Change Fast in Today's World"

    And inform them that a high quality score can actually cause ads to jump over ads with lower quality scores that would otherwise not merit that prominent placement. And your organization wouldn't try to gain market share based on a competitive...