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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Keyword Placement - Exact Match, Listed First Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Consumers have choices, not only where to shop, but...

  3. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement. Search engine results are a form of opinion; companies like Google offer...