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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Showing up in the paid and organic search results communicates to the potential customer that you are relevant. And if your organic results improve over time, you can revisit your strategy to determine if bidding on your brand is profitable for you.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. AdWords' paid and organic report. Finally, they’re looking at landing pages a lot more closely...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Is the day coming when Google will force content creators to create a Google+ account and verify...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose...