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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  2. If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking

    Point/ Counterpoint: DIY SEM - The Pros & Cons Together, these 22 totally new sessions represent the "bleeding edge" of opportunities and threats in the search engine marketing industry. And some of them aren't even about search engines -- they're...

  3. 2009 is a Year of Change for Travel Search Marketing

    The SES NY session will be somewhat of an extension of that article, focusing on four key areas: organic SEO, smart SEM, social media, and local/mobile optimization. As more traditional travel media outlets update their online content, they're also...

  4. The Better You Rank...the Better You Rank!

    You may have noticed that the SEM conference agendas are looking a bit different, too. You're hearing more discussion on social media marketing on SEO industry Web sites. Social media marketing, blogging and promotion of your blog, banner...

  5. Key Themes in Online Travel

    How will brand marketing continue to affect SEM in this maturing industry? However, attending events like these are always beneficial because it bridges the gap between the sophistication of traditional travel and brand marketers with the down and...

  6. Step into the Ring for a SEM Pitch

    Maybe throw in social media for good measure as well. In an industry where the rules can change at any time, not spotting new developments that can affect the client can mark the difference between prizefighter and a purveyor of electric grills.

  7. Highlights from the SEW Blog: April 21-25, 2008

    SEM Industry Issues Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search engine...