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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold. There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. That is if you're selling digital marketing services in the form of...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...

  7. Nomenclature: The Industry Case For and Against SEO

    SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead Marketing,’ ‘Keyword/Query Modeling,’ or even ‘Search Marketing’ (drop the Engine) or ‘Online...

  8. 10 Reasons Why You Can't Miss #SESNY

    With the recent media storm generated by the New York Times story regarding JCPenney and black hat tactics in SEO, it seems like the ideal time to revive the SEO Is Dead. If you really want to get a better understanding of what makes social media...