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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. Wikipedia definition of SEM a comprehensive approach to...

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. Fishkin's efforts have had a huge impact on the search marketing industry.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. Mike Grehan, Group Publishing Director Interactive Marketing at...

  5. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    Web Analytics Association (WAA) will be running a session on Search Analytics, and Page Zero Media will offer a course on Paid Search Training. Incisive Media's Search Engine Strategies is a leading global conference and training series focused on...

  6. Kenshoo Branches Out with New Local Search Management Platform

    Kenshoo Local was unveiled at the Interactive Local Media Conference last week in Los Angeles. Not only does this demonstrate an evolution of the understanding of marketing and consumer behavior within the search industry, but Kenshoo's pursuit of...