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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. That is if you're selling digital marketing services in the form of...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. Fishkin's efforts have had a huge impact on the search marketing industry.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact.

  7. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    If the torrent of tech media coverage of Google's new eyewear were to serve as any indicator of adoption, I'll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing...