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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. Jon Cooper of PointBlankSEO has a few well-known examples of these, such as this round up regarding links versus...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns.

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. I was able to find a few examples of paid media, which I'm glad to see. It shows how keywords are related by volume in social...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Social media advertising is what traditional search...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. The proper balance between organic search, social media, email, paid search, referrals will...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.