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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. Conducting performance reviews two times a year is a best practice for an agency or...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media Instead, we've been trying to focus more on quality content and social...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing...

  6. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...