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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In many cases, enterprise organizations will not allow an SEO agency to create content for them. They either want everything produced in-house or they have a different agency that handles content. There are a number of channels that can be...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Social Media While all paid-for magazines are equal, some are certainly more equal than others.

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. Conducting performance reviews two times a year is a best practice for an agency or...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media Instead, we've been trying to focus more on quality content and social...

  9. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing...