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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Outside of Facebook, companies like LiveRamp and Revtrax...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. How to leverage paid social to augment paid search efforts. A series of themed "Champagne Roundtables" will give you the...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local videos, social media links and social sharing options For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0.

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    This makes sense as more brands invest in supplementing their Vine launches with paid media, which will in turn drive more shares. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The proper balance between organic search, social media, email, paid search, referrals will vary. In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact.

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    So if the content marketing trend is headed in the direction that paid media and earned media are starting to blur together, what does this mean for owned media, like the trusted company blog that companies have ownership and content control, but...