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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    It's Twitter.com/brand or Facebook.com/brand instead of Brand.com If you want to talk to a larger portion than what Facebook allows, you need to pay them. It's the next stage of the advertorial - those ads or "special advertising sections" that...

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook Ads Facebook may get mixed reviews as a lead generation or conversion channel, but it can work really well for promoting informational assets. Take advantage of the built-in reach of your social platforms and promote it to your audience on...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    The ability to execute social media at this level is what separates the pros from those who simply want to play on Facebook or tweet about random thoughts all day. On-site reviews, comments, photo sharing, conversations as well as Facebook Likes...

  8. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting.