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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts...

  2. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    Combing that data with analytics reports like those shared in my post on measuring content ROI should give you a clear picture on just how valuable your strategy really is! Understand the audience: Using existing research data, social data insight...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...