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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at...

  2. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, SEM posts, training, and ads are frequently related to paid search.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Your links, paid search, and social media acts as the icing, but your content, information architecture, content management...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Previously I wrote about what that meant for Twitter Ads. However, I fully expect this testing to expand and for video to play a bigger role in Facebook...