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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. It's so easy to think about average position, keywords, match...

  3. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    The report also shows that 51 percent of travelers globally use social media to inform their travel decisions. Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Social Media Today: Widely read by a cross-section of industry professionals. This post won't touch upon paid syndication networks; you can read about them here. Some of the strategies marketers use to build traffic include guest blogging.

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. How to leverage paid social to augment paid search efforts. The one-day conference will cover all the critical aspects of...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  7. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according...