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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  2. 3 Building Blocks for Content and Search Marketing Success

    It is a form of converged media that combines paid and owned media while allowing you to distribute and increase reach via earned media (social). Content that connects with the right audience fuels success across all your paid, owned, earned, and...

  3. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. Promoted social media posts are one type of native advertising that can give content marketing strategies a...

  4. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Bouncing those ideas off your social media team and especially your own...

  6. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold. There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that...

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Social Media While all paid-for magazines are equal, some are certainly more equal than others.

  9. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...

  10. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. The Facebook Exchange (FBX): Retarget select audiences...

  11. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.