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  1. What's the Buzz Behind Behavioral Advertising?

    None of the big three search engines currently offer behavioral targeting in their advertising platforms for self serve advertisers. Over the next two years—and particularly if Google, Yahoo or Microsoft jumps in with a behavioral targeting feature...

  2. Kayak Launches Self-Serve Ad Product; Priceline Releases Travel Search Tool

    As of this morning Kayak's new self-serve advertising service is up and running. Paid-search advertisers could use the company's new self-service tool to concentrate their spending on dates when they have empty rooms in certain hotel properties, or...