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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The key here once again is Google+Local optimization since Maps info is fed by Google+ Local listings. The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Taobao isn't technically a search engine.

  4. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. I don't think anyone has ever been fully satisfied...

  5. Bada Bing! It’s Baidu Bing – English Search Marketing In China

    Bing is not replacing Baidu's existing English listings – it is enhancing them – which a major difference,” according to Barry Lloyd of Webcertain APAC, an expert in search in China. You’ll see Baidu’s advertisements and listings as normal, but...

  6. Conference Agenda Posted for SES London 2011

    If you have listings that are similar in nature, is that an issue? Every major search engine offers a paid placement program. Introduction to Search Engine Marketing -- This session will provide a clear and concise overview of the key concepts...