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Paid Listings Placement

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  1. FTC Giving Native Advertising a Closer Look

    All advertisers will want to keep a close eye on this to see how it could affect the entire industry, especially in regards to paid advertisements, paid placement, and advertorials. Earlier this year, the FTC updated their established guidelines...

  2. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  3. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Everything from ad copy intentions, trademarked usage, and site placement was clarified in the hearing. The hearing was largely focused on the intention of users and the ability to identify paid sponsorship listings versus organic search results.

  4. Conference Agenda Posted for SES London 2011

    Every major search engine offers a paid placement program. Introduction to Paid Search -- Paid placement is a form of search advertising that provides a top ranking in return for payment. Learn how to achieve top ranking or placement by utilizing...

  5. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    That can mean highly-qualified traffic at a price less than obtained through paid placement programs. The description in the 2004 conference guide reads, "Why pay to be included in a search engine's listings without a guarantee of ranking well for...