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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The key here once again is Google+Local optimization since Maps info is fed by Google+ Local listings. The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Imagining how this could be employed within Google, one can picture a retail shopping search, whether in paid listings or organic, where users could preview results and edit their query in real-time to see different products and set of results.