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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Imagining how this could be employed within Google, one can picture a retail shopping search, whether in paid listings or organic, where users could preview results and edit their query in real-time to see different products and set of results.

  2. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    The hearing was largely focused on the intention of users and the ability to identify paid sponsorship listings versus organic search results. A hearing between Network Automation, Inc.v. The district court was faced with the issue of whether...